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Great cities like Rome were atypical also in that they had a modest amount of artisanal activity. There were only small shops, employing only family members. Also, artisans were without social status, and were ill regarded by the elites. There were a few exceptions, and a few instances of guild activity. One example was Aretium. Around 30 BCE, the potter artisans of this city discovered terra sigillata, a red glazed tableware. It became popular immediately, and was exported all over the ancient world. Shops with up to fifty-eight slaves emerged, and guilds were organized. Samianware was the commercial name of the product, yet within fifty years the technology had diffused to other regions, and by the Flavian era Aretium had lost its prominence.
In contrast, trade was extensive. The western provinces exported raw materials and imported manufactured goods from the East. Spain exported wine, olive oil, minerals, and hides. Italy imported and exported handicrafts and some luxury items to the lesser developed regions and Barbarian elites. What emerged was a Mediterranean trade complex extending to Egypt, and connected to India from Octavian's time. Thus ancient cities became nodes in the trade system. Whereas urban merchants could be wealthy, they occupied an anomalous social position. Actually, they were often outside society as understood by its pillars, and consisted f foreigners such as Greeks and Easterners, in addition to freedmen. As in the medieval era, Roman elites looked down on the mercantile classes. This attitude, and the paucity of technology and manufacturing, sustained the underdevelopment of the Roman economy.
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