Whaaa? YouTube? But YouTube is only the largest video hosting website of all time! Yes, technically that's true, but the truth is that although Google bought it for the hefty price of $1.65 billion, chances are that they will never see a return on that investment. YouTube has not come up with a successful model to create significant revenue from advertising or charging for premium content yet, even though it has such a huge library of content. Because most of the site's videos are of such low quality, marketers are reluctant to use the site to marry it with their brand's message and with Adblock software on the rise, this problem may just grow worse for the site over time. Strange but true!
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