Okay, this was, by far, the weirdest thing we saw at the whole Toy Fair. It's 98% sand, 2% polymer, and 100% HUH?! Running your hands through it, it feels like sand, but it all stays together, keeping the sand from going everywhere. Like if you went to the Florida and the beaches were all made out of Silly Puddy. You could effectively have a mess-free indoor sandbox. Which makes us feel dumb for building our sandbox here at The MindHut before this stuff came out.
It isn't out until next fall, but the WabaFun website has more info on the other coo-coo stuff they sell.