Lewis and Tolkien's works gave fantasy literature a new air of prestige. But the genre had found another outlet during the mid-20th Century that was, how shall we say, more "low-born." Pulp magazines attracted huge attention during the 1920s-50s, and stories about mermaids, mud-monsters, and black magic abounded in serials like Weird Tales. Though they might have been considered trash at the time, these zines launched the careers of some of the most famed fantasy writers in history, notably H.P. Lovecraft, Fritz Leiber, and Ray Bradbury. Robert E. Howard's "Conan the Barbarian" character was born from this medium, and where would Arnold Schwarzenegger be without that guy? Oh, still really famous?