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The Most Viral Summer Movies of All-Time

By Vadim Newquist Jul 30, 2013

3 of 18

BN.com

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Neil Blomkamp's 2009 sci-fi epic, District 9 was a heck of a film, but it never would have gone on to gross hundreds of millions worldwide or receive its worthy Oscar nomination without its incredibly effective ad campaign. The ads primarily consisted of road sign images like the one seen here that were made to look like the real thing. Giant billboards on highways bore similar graphics, saying things such as "Picking up Non-Humans is Forbidden - $10,000 fine," and "Beware! Non Humans Crossing." The dark film's story was inspired in great part by most countries' embarrassing history of segregation, and this was reflected in the ads as well, with clever ads that read "This Bus Bench for Humans Only," and even "This Seat is Reserved For Humans Only," which hung above subway seats. The ads were eye-catching and provocative to say the least.

Tags: harry potter, movies, slideshows, ender's game, viral, posters

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About the Author
Vadim Newquist

Vadim Newquist is a writer, director, actor, animator, fire fighter, stunt driver, martial arts instructor, snake wrangler and time traveling bounty hunter who scales tall buildings with his bare hands and wrestles sharks in his spare time. He can do ten consecutive backflips in one jump, make cars explode with his mind, and can give fifty people a high-five at once without even lifting his hands. He holds multiple PhDs in nuclear physics, osteopathic medicine, behavioral psychology, breakdancing, and chilling out. He currently resides in Gotham City inside his stately mansion with his butler Alfred and his two cats.

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