Although Tim Burton's 1989 treatment of Batman may seem tame by today's standards, at the time it was the darkest on screen treatment of a superhero to date. The film's marketing campaign employed placing the iconic bat symbol everywhere, and its sleek and serious look signaled to movie fans that they were in store for a far more intense ride than the goofy Batman series of the 1960's. The film became one of the largest grossing films of all time, and the symbol was EVERYWHERE, from T-shirts to toys. and even shaved into the heads of super fans. With 1989's Batman, Hollywood truly learned how effective and vital branding was.