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The Most Viral Summer Movies of All-Time

By Vadim Newquist Jul 30, 2013

9 of 18

BN.com

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 Although Tim Burton's 1989 treatment of Batman may seem tame by today's standards, at the time it was the darkest on screen treatment of a superhero to date. The film's marketing campaign employed placing the iconic bat symbol everywhere, and its sleek and serious look signaled to movie fans that they were in store for a far more intense ride than the goofy Batman series of the 1960's. The film became one of the largest grossing films of all time, and the symbol was EVERYWHERE, from T-shirts to toys. and even shaved into the heads of super fans. With 1989's Batman, Hollywood truly learned how effective and vital branding was.

Tags: harry potter, movies, slideshows, ender's game, viral, posters

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About the Author
Vadim Newquist

Vadim Newquist is a writer, director, actor, animator, fire fighter, stunt driver, martial arts instructor, snake wrangler and time traveling bounty hunter who scales tall buildings with his bare hands and wrestles sharks in his spare time. He can do ten consecutive backflips in one jump, make cars explode with his mind, and can give fifty people a high-five at once without even lifting his hands. He holds multiple PhDs in nuclear physics, osteopathic medicine, behavioral psychology, breakdancing, and chilling out. He currently resides in Gotham City inside his stately mansion with his butler Alfred and his two cats.

Wanna contact a writer or editor? Email contribute@sparknotes.com.

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