Skip over navigation

Mindhut

7 Ways Hiroshi Yamauchi Changed Nintendo

By Steven Romano Sep 24, 2013

3 of 8

Nintendo Wiki/Bentendo

Credit:

Nintendo Goes From Cards to Toys

Following a disappointing visit to the United States Playing Card Company—seeing as how solely producing cards wouldn’t be a sustainable business—Yamauchi became determined to shift focus to more viable ventures. After a series of entrepreneurial failures, he and the late Gunpei Yokoi (a former Nintendo engineer) worked to create a series of toys and gadgets designed for children. Marketing many of Yokoi’s designs, including the “Ultra Hand,” Yamauchi made Nintendo synonymous with nifty playthings.

Tags: slideshows, nintendo, video games, donkey kong, hiroshi yamauchi

Write your own comment!


About the Author
Steven Romano

Like Captain America, Steven Romano is just a boy from Brooklyn. When he isn't contributing to The MindHut and other geeky websites, Steven's hard at work writing his first novel and comic book scripts. Follow him on Twitter @Steven_Romano, and swing by his blog: stevenromano.tumblr.com

Wanna contact a writer or editor? Email contribute@sparknotes.com.