Foucault's negative conception of individuality is important. Advertising and the mass media tend to praise people seen as "individuals," but for Foucault the individual is a harmful device constructed by power. The more abnormal and excluded you are, the more individual you become. Individuality is the mark of the mental patient and the convict. It has nothing to do with taking control over one's own life. To free the excluded and allow them to speak, we need either to make them anonymous, or to expose the structures that separate them from "normal" society.