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Stroop Task
Automaticity and Practice
With practice, some activities can become automatic--combining many
actions into one, and so using less attention. Reading is one example of
this. Once you have started to read a word, you can't stop in the middle, and
you can't prevent yourself from reading a word that you see. Driving is
another example; you don't need to consciously think about the movements you
make while driving. Automatic actions are completely routine and are
generally less affected by interference, suggesting that they take much
less attention to carry out than other activities. Automaticity increases
with practice; thus, novice drivers are more easily distracted than people
who have been driving for years.
Interference in the Stroop Task
One example of automaticity that is used often in psychology experiments is
the Stroop task. In the Stroop task, subjects are shown a series of words,
one at a time. Each word is printed in a different color ink, and the
subject's task is to say the color of the ink as quickly as possible. For
words that are not related to color, this task is relatively easy. However,
when the word printed is the name of a color, such as "blue" or "red," that
conflicts with the color of the ink (e.g. the word "blue" printed in green
ink), subjects respond significantly more slowly. Their lower reaction times
show that something is interfering with the color-naming task. Subjects must
be reading each word that appears, rather than just looking at the color of
the ink. If they were able to look at the ink color without reading the word,
then there would be no increase in interference, since it would not matter what
the word said. Since their performance is disrupted more for color names than
for any other words, the Stroop task provides good evidence that reading is
automatic: the processing is immediate, and cannot be prevented or interrupted.
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