The devil’s staff, which is encircled by a carved serpent, draws from the biblical symbol of the serpent as an evil demon. In the Book of Genesis, the serpent tempts Eve to taste the fruit from the forbidden tree, defying God’s will and bringing his wrath upon humanity. When the devil tells Goodman Brown to use the staff to travel faster, Goodman Brown takes him up on the offer and, like Eve, is ultimately condemned for his weakness by losing his innocence. Besides representing Eve’s temptation, the serpent represents her curiosity, which leads her into that temptation. Goodman Brown’s decision to come into the forest is motivated by curiosity, as was Eve’s decision to eat the forbidden fruit. The staff makes clear that the old man is more demon than human and that Goodman Brown, when he takes the staff for himself, is on the path toward evil as well.
The pink ribbons that Faith puts in her cap represent her purity. The color pink is associated with innocence and gaiety, and ribbons themselves are a modest, innocent decoration. Hawthorne mentions Faith’s pink ribbons several times at the beginning of the story, imbuing her character with youthfulness and happiness. He reintroduces the ribbons when Goodman Brown is in the forest, struggling with his doubts about the goodness of the people he knows. When the pink ribbon flutters down from the sky, Goodman Brown perceives it as a sign that Faith has definitely fallen into the realm of the devil—she has shed this sign of her purity and innocence. At the end of the story, when Faith greets Goodman Brown as he returns from the forest, she is wearing her pink ribbons again, suggesting her return to the figure of innocence she presented at the beginning of the story and casting doubts on the veracity of Goodman Brown’s experiences.