• Clothing: The clothing we wear tells others whether we are rich or poor, whether we take care of ourselves, whether we have a job, and whether we take it seriously. Props such as a wedding band, a doctor’s stethoscope, or a briefcase tell others even more about us.
  • Physical stature: American society is obsessed with thinness, especially for women, and people often equate thinness with attractiveness. People commonly make assumptions about a person’s personality and character based solely on his or her weight. The tendency to assume that a physically attractive person also possesses other good qualities is called the halo effect. For example, thin and attractive people are assumed to be smarter, funnier, and more self-controlled, honest, and efficient than their less thin and attractive peers. Conversely, we tend to think that heavier people lack self-discipline and are more disorganized than their thinner counterparts.
  • Race: Anthropologically speaking, there are only three races: white, black, and Asian. Humans feel the need to assign every individual to one of the three races and then draw conclusions about their musical preferences, tastes in food, and home life based on that classification.
  • Stereotypes: Many of the assumptions we make about people based on physical characteristics are actually stereotypes. A stereotype is an assumption we make about a person or group that is usually based on incomplete or inaccurate information. An individual or two may indeed fit a stereotype, but the danger is assuming that all people who share a particular characteristic are inherently the same.

Manner of Interacting

According to Goffman, our manner of interacting is also a sign vehicle. Our manner of interacting consists of the attitudes we convey in an attempt to get others to form certain impressions about us. One of the most common ways to convey attitudes is through nonverbal communication, the ways we have of communicating that do not use spoken words. These consist of gestures, facial expressions, and body language.

  • Gestures: In our society, we often shake hands when we meet someone for the first time. The offer to shake hands signals that we want to meet the other individual, so when one person extends his or her right hand and the other person does not do likewise, the second person is insulting the first. Messages in gestures can be more subtle, as well. A person whose handshake is firm conveys confidence, but an individual with an intentionally crushing handshake is, in effect, claiming strength and domination over the other person.
  • Facial expressions: Facial expressions also convey information. Humans can convey a surprising amount of information in a look or an expression: a smile, frown, grimace, raised eyebrows, and narrowed eyes all convey distinctly different messages.
  • Body language: Our body language can also convey a wealth of meaning. Body language consists of the ways in which we use our bodies consciously and unconsciously to communicate. Most people are familiar with the body language that accompanies traditional mating rituals in our society. Sometimes body language gives clearer indications of a person’s thoughts or feelings than words do. For example, if a person claims not to be upset by a recent romantic breakup but his or her movements and facial expressions lack their usual animation and energy, the individual’s body language is contradicting his or her stated emotions.

Personal Space

The way we command space is also a function of how we choose to present ourselves. Personal space refers to the area immediately around the body that a person can claim as his or her own. Like so many aspects of culture, the amount of personal space an individual claims differs from culture to culture. In general, residents of the West stand at least three or four feet away from the people they are speaking to. In parts of the Middle East, people tend to stand only about two feet away when conversing.

In general, the more intimate we are with a person, the closer we allow him or her to stand to us.

  • 1–2 feet: Close friends, lovers, and family members
  • 2–4 feet: Acquaintances and coworkers
  • 4–12 feet: Formal acquaintances, such as a potential employer during a job interview

When someone stands closer than the culture deems appropriate, discomfort results because that person has invaded the accepted personal space. Powerful and prestigious people can command more personal space and in general are also more likely to invade others’ personal space.

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