**Problem : **
Yesterday, the price of envelopes was $3 a box, and Julie was willing to buy 10
boxes. Today, the price has gone up to $3.75 a box, and Julie is now willing to
buy 8 boxes. Is Julie's demand for envelopes elastic or inelastic? What is
Julie's elasticity of demand?

% Change in Quantity = (8 - 10)/(10) = -0.20 = -20%

% Change in Price = (3.75 - 3.00)/(3.00) = 0.25 = 25%

Elasticity = |(-20%)/(25%)| = |-0.8| = 0.8

Her elasticity of demand is the absolute value of -0.8, or 0.8. Julie's elasticity of demand is inelastic, since it is less than 1.

**Problem : **
If Neil's elasticity of demand for hot dogs is constantly 0.9, and he buys 4 hot
dogs when the price is $1.50 per hot dog, how many will he buy when the price is
$1.00 per hot dog?

Elasticity =

And, in the case of John, %Change in Quantity = (X – 4)/4

Therefore :

Elasticity = 0.9 = |((X – 4)/4)/(% Change in Price)|

% Change in Price = (1.00 - 1.50)/(1.50) = -33%

0.9 = |(X – 4)/4)/(-33%)|

|((X - 4)/4)| = 0.3

0.3 = (X - 4)/4

X = 5.2

Since Neil probably can't buy fractions of hot dogs, it looks like he will buy 5 hot dogs when the price drops to $1.00 per hot dog.

**Problem : **
Which of the following goods are likely to have elastic demand, and which are
likely to have inelastic demand?

Home heating oil

Pepsi

Chocolate

Water

Heart medication

Oriental rugs

Inelastic demand: Home heating oil, water, and heart medication

**Problem : **
If supply is unit elastic and demand is inelastic, a shift in which curve would
affect quantity more? Price more?

**Problem : **
Katherine advertises to sell cookies for $4 a dozen. She sells 50 dozen, and
decides that she can charge more. She raises the price to $6 a dozen and sells
40 dozen. What is the elasticity of demand? Assuming that the elasticity of
demand is constant, how many would she sell if the price were $10 a box?

% Change in Quantity = (40 - 50)/(50) = -0.20 = -20%

% Change in Price = (6.00 - 4.00)/(4.00) = 0.50 = 50%

Elasticity = |(-20%)/(50%)| = |-0.4| = 0.4

The elasticity of demand is 0.4 (elastic).

To find the quantity when the price is $10 a box, we use the same formula:

Elasticity = 0.4 = |(% Change in Quantity)/(% Change in Price)|

% Change in Price = (10.00 - 4.00)/(4.00) = 1.5 = 150%

Remember that before taking the absolute value, elasticity was -0.4, so use -0.4 to calculate the changes in quantity, or you will end up with a big increase in consumption, instead of a decrease!

-0.4 = |(% Change in Quantity)/(150%)|

|(%Change in Quantity)| = -60% = -0.6

-0.6 = (X - 50)/50

X = 20

The new demand at $10 a dozen will be 20 dozen cookies.

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