Search Menu



Coronary heart disease is the most common cause of morbidity and mortality in the developed world. More than 500,000 deaths a year are attributed to coronary heart disease in the US. At least a third of the individuals that die of coronary heart disease are younger than 55 years of age. This disease costs the US over 100 billion dollars per year in medical treatment and lost income.

One of the primary risk factors for heart disease is hyperlipidemia, also prevalent in the US and throughout the developed world. Moreover, as inhabitants of the developing world now begin to have access to more fats in their diets and to lead more sedentary lives, the disease will become an increasing problem there as well. The increased intake of saturated fats and decreased intake of complex carbohydrates and foods high in fiber predispose a person to hyperlipidemia. A sedentary lifestyle contributes to the prevalence and severity of the dysmetabolic syndrome that includes increases in total and LDL cholesterol and also low HDL cholesterol, insulin resistance, hyperinsulinemia, hyperglycemia, obesity, and hypertension. These factors contribute to the prevalence and severity of the clinical sequelae of hyperlipidemia, including coronary heart disease.

Serum total and LDL cholesterol are continuous predictor variables that confer risk across a broad range (including some values in the 'normal' range). Low HDL cholesterol is associated with an increased risk of coronary heart disease, even in the absence of elevated LDL cholesterol. This absolute risk of disease is modified by the presence or absence of additional cardiovascular risk factors. These risk factors include age, gender, family history, hypertension, smoking, and diabetes mellitus. Hyperlipidemia, hypertension, and smoking are modifiable risk factors. It remains unclear whether diabetes mellitus and low HDL cholesterol are truly modifiable risk factors, although recent evidence suggests that correction of these metabolic abnormalities confers a small reduction in cumulative risk. The cumulative risk resulting from the presence of more than one risk factor is multiplicative and not simply additive.

Figure %: MRFIT and coronary heart disease risk factors and their contribution to cumulative risk.

Readers' Notes allow users to add their own analysis and insights to our SparkNotes—and to discuss those ideas with one another. Have a novel take or think we left something out? Add a Readers' Note!

Marketing Management / Edition 15

Diagnostic and Statistical Manual of Mental Disorders (DSM-5®) / Edition 5