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Home : Other Subjects : Psychology Study Guides : 101 : Social Psychology : Stereotypes and Prejudice
Stereotypes and Prejudice
Cognitive schemas can result in stereotypes and contribute to prejudice.
Stereotypes
Stereotypes are beliefs about people based on their
membership in a particular group. Stereotypes can be positive, negative, or
neutral. Stereotypes based on gender, ethnicity, or occupation are common in
many societies.
The Stability of Stereotypes
Stereotypes are not easily changed, for the following reasons:
Functions
Stereotypes have several important functions:
Dangers
Stereotypes can lead to distortions of reality for several reasons:
Evolutionary Perspectives
Evolutionary psychologists have speculated that humans evolved the
tendency to stereotype because it gave their ancestors an adaptive
advantage. Being able to decide quickly which group a person belonged to may
have had survival value, since this enabled people to distinguish between
friends and enemies.
Prejudice
A prejudice is a negative belief or feeling about a
particular group of individuals. Prejudices are often passed on from one
generation to the next.
Functions
Prejudice is a destructive phenomenon, and it is pervasive
because it serves many psychological, social, and economic
functions:
Measuring Prejudice
Researchers find it difficult to measure prejudice. One reason for
this is that people differ in the type and extent of prejudice they harbor.
For example, a person who makes demeaning comments about a particular ethnic
group may be bigoted or just ignorant. Also, people often do not admit to
being prejudiced.
People may often have implicit unconscious prejudices even when they
do not have explicit prejudices. Researchers assess implicit prejudice in
three ways:
Ingroups and Outgroups
People’s social identities depend on the groups they belong to. From a
person’s perspective, any group he belongs to is an ingroup,
and any group he doesn’t belong to is an outgroup. People
generally have a lower opinion of outgroup members and a higher opinion of
members of their own group. People who identify strongly with a particular
group are more likely to be prejudiced against people in competing
outgroups.
People tend to think that their own groups are composed of different
sorts of people. At the same time, they often think that everyone in an
outgroup is the same. According to the contact hypothesis,
prejudice declines when people in an ingroup become more familiar with the
customs, norms, food, music, and attitudes of people in an outgroup. Contact
with the outgroup helps people to see the diversity among its members.
Reducing Prejudice
Research shows that prejudice and conflict among groups can be reduced
if four conditions are met:
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