Organized groups are more effective than unorganized ones. A well-organized group can wage a coordinated campaign that incorporates many different tactics. Organization can also make up for size: A well-organized small group often has a bigger impact than a large poorly organized one.
Lobbyists employ a number of tactics and offer lawmakers a number of benefits to achieve their goals, including persuasion, information, material incentives, economic leverage, disruption, and litigation.
The key to lobbying is access: To influence an official, one must be able to speak to that official. Given how busy members of Congress and other government officials often are, getting access poses a major challenge. Sometimes a lobbyist can only get two or three minutes of the official’s time, so the lobbyist must be prepared to make the pitch very quickly.
Some types of people have an easier time getting access than others. Some lobbying organizations use these types of people to help gain access. Actor Michael J. Fox, for example, has lobbied for increased funding for Parkinson’s disease research. Both Angelina Jolie and Bono have also successfully lobbied Congress for their causes.