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Supply, page 2

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The Graphical Approach

Economists graphically represent the relationship between product price and quantity supplied with a supply curve. Typically, supply curves are upwards sloping, because as price increases, sellers are more likely to be willing to sell something. For instance, if someone offered you $10 for one of your favorite shirts, you might not want to part with it, since it wouldn't be worth it. However, if someone offered you $500 for that same shirt, you would probably consider it. Each individual seller can have their own supply curve, showing how many products they are willing to sell at any given price, as shown below. This graph shows what James's supply curve for hours of tutoring in economics might be:

Figure %: James's Supply Curve
To find out how many hours of tutoring James will give for a given wage (when we put a price on hours of work, we call it a wage), extend a perpendicular line from the price on the y-axis to his supply curve. At the point of intersection, extend a line from the supply curve to the x-axis (perpendicular to the x-axis). Where it intersects the x-axis (quantity) is how many hours of tutoring James will teach. For instance, in the graph above, James will teach for 3 hours when the hourly wage is $30 an hour.

Typically, however, economists don't look at individual supply curves. Instead, they look at aggregate supply, the combined quantities supplied by all potential sellers. To do this, you add the quantities that sellers are willing to sell at different prices, just like we do to find aggregate demand. For instance, if James and Ina are the only two tutors in the market for economics tutoring, we would add how many hours they are willing to tutor at wage w=20 and record that as aggregate demand for w=20. Then we would add how many they are willing to tutor at wage w=30 and record that as aggregate demand for w=30, and so on. Combining the two supply curves in the first graph results in the aggregate supply curve in the second graph:

Figure %: Two Supply Curves

Figure %: Aggregate Supply Curve
Since at w=20 James is unwilling to work and Ina is willing to work 2 hours, at w=20 the aggregate supply curve equals 2 hours. At w=30, James is willing to work 5 hours and Ina 6, so at w=20 the aggregate supply curve equals 11 hours. This method is called horizontal addition, since we add across each price level to find the total quantity supplied.

There are two ways that supply quantity can change: one is through movements along the same supply curve, the other is through shifts in the supply curve. Let's look at the first one: movements along one supply curve.

Movements along one supply curve follow the same idea as movements along a single demand curve: nothing is changing except for the price of the good, so the only thing influencing supply is a change in price. With all else being equal, we can see how James might change how much he is willing to tutor when his wage rises or falls in the following graph:

Figure %: James's Supply Curve
Note that when the wage is higher, the quantity supplied is higher, and vice versa. The reservation price (or in this case, the reservation wage) is the lowest price that a seller is willing to accept for its products. Most firms will sell products up to the point where their profits are 0, or where the amount they spend to make and sell the product is equal to the amount they receive for the product on the market. To find the reservation wage on James's supply curve, find the point where his quantity supplied will be 0. The reservation price will be marginally higher than the price at Q = 0. If we assume that James can only tutor in hourly increments (that is, he can't tutor for less than an hour), then his reservation wage will be the wage at which he will only tutor for one hour. On the graph, it looks like James's reservation wage will be about $10/hour.

The other way in which supply quantity can change is through actual shifts in the supply curve. If you recall when we studied shifts in demand curves, you will remember that such shifts are caused by outside factors. While demand curves are shifted by changes in income or changes in preferences, supply curves can be affected by changes in profit. Profit is how much a firm actually gains when they make a sale. For instance, if a bookstore buys a used book for $1 and sells it for $5, their profit is $4. Changes in the selling price of the book can change how many books they are willing to sell, and such changes would be represented by sliding up and down the same supply curve, as in the previous example. If the price the bookstore has to pay for the book changes, however, that would cause their supply curve to shift, even if the selling price doesn't change. If they have to pay more for the book, their profits drop, and make them less willing to sell books at prices they were willing to sell at before the change. We can see this below:

Figure %: A Shift in the Supply Curve

Notice that for any given price, the store will sell fewer books than before, reflecting the higher costs and lower profits they get for each book. Without changing the price at which they sell the book, we have shifted their supply curve and changed their willingness to sell. Thus, changes in profits can shift a firm's supply curve, even if the market price stays constant. We will later learn how to graphically visualize a firm's profits in a given market by using their different costs, sources of income, and the market price and demand.

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