Overview
Monopoly power comes from a firm's ability to set prices. This ability is
dictated by the shape of the demand
curve facing that firm. If the firm
faces a downward sloping demand curve, it is no longer a price taker but
rather a price setter. In our perfect competition model, we assume there
exist multiple participants, and because there are so many participants, the
slice of the demand curve each firm sees is but a flat line. These firms are
price takers.
There is a medium between monopoly and perfect competition in which only a few
firms exist in a market. None of these firms faces the entire demand curve in
the way a monopolist would, but each does have some power to set prices. A
small collection of firms who dominate a market is called an oligopoly. A
duopoly is a special case of an oligopoly, in which only two firms exist.
Duopolies
We will begin our discussion with an investigation of duopolies. For the
following duopoly examples, we will assume the following:
- The two firms produce homogeneous and indistinguishable goods.
- There are no other firms in the market who produce the same or substitute
goods.
- No other firms can or will enter the market.
- Collusive behavior is prohibited. Firms cannot act together to form a
cartel.
- There exists one market for the produced goods.
Cournot Duopoly
In 1838, Augustin Cournot introduced a simple model of duopolies that remains
the standard model for oligopolistic competition. In addition to the
assumptions stated above, the Cournot duopoly model relies on the following:
- Each firm chooses a quantity to produce.
- All firms make this choice simultaneously.
- The model is restricted to a one-stage game. Firms choose their quantities
only once.
- The cost structures of the firms are public information.
In the Cournot model, the strategic variable is the output quantity. Each firm
decides how much of a good to produce. Both firms know the market demand curve,
and each firm knows the cost structures of the other firm. The essence of the
model is this: each firm takes the other firm's choice of output level as fixed
and then sets its own production quantities.
The best way to explain the Cournot model is by walking through examples.
Before we begin, we will define the reaction curve, the key to understanding
the Cournot model (and elementary game theory as well).