The Roaring Twenties
The Roaring Twenties
Trends and Themes of the Era
  • America turned away from the ideals of progressivism. Even the prohibition amendment was not always strictly enforced. Republicans regained the presidency and ushered in a new era of pro-business policies.
  • Government policies, progress in technology, and a new consumer society produced a booming economy. Radio helped transform the U.S. into a single national market, and a mass popular culture developed based largely on the consumption of luxury items. To take full advantage of the profits to be made, businesses merged and grew ever larger.
  • Tired from the war and disillusioned by Wilson’s failure with the League of Nations, America entered a period of isolationism. The U.S. aimed to stay out of European affairs and severely limited immigration. New immigrants were often subject to suspicion and hatred.
  • The younger generation rebelled against traditional morals. College students took to drinking and throwing wild parties. Women became more forward in dress and behavior. Premarital sex became less taboo. The two symbols of this new, looser social behavior were jazz and the “flapper.”
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