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If Levene is the face of failure in the play, then Roma is its best representative of success. His sales techniques are subtle and smart: we can see, in Act One, scene three how he is able to lure Lingk into his sales pitch by using language and discussing issues that are completely counter to traditional sales methods. Rather than overpowering Lingk, Roma is able to put on a show of existential philosophizing that both sets Lingk at ease and draws his interest. As Levene exudes failure, Roma exudes success. But the apparent ease with which Roma conducts his business is deceptive—in fact, he is as tightly wound as any of the other salesmen, and we see at the end that he is planning to exploit Levene in order to advance his success even further. Though Roma has earned a status in the office that should afford him some security in his job, he is every bit as devious as the others. The only difference between Roma's scamming and, for example, Moss's, is that Roma's is smarter, more methodical, and therefore more likely to work.
Ace your assignments with our guide to Glengarry Glen Ross!