Every craft and line of inquiry, and likewise every action and decision, seems to seek some good; that is why some people were right to describe the good as what everything seeks. But the ends [that are sought] appear to differ; some are activities, and others are products apart from the activities. Wherever there are ends apart from the actions, the products are by nature better than the activities.
For we begin from the [belief] that [something is true]; if this is apparent enough to us, we can begin without also [knowing] why [it is true]. Someone who is well brought up has the beginnings, or can easily acquire them.
Honor, pleasure, understanding, and every virtue we certainly choose because of themselves, since we would choose each of them even if it had no further result; but we also choose them for the sake of happiness, supposing that through them we shall be happy.