A gramme is always better than a damn . . . A gramme in time saves nine . . . One cubic centimetre cures ten gloomy sentiments . . . Everybody’s happy nowadays . . . Every one works for every one else . . . When the individual feels, the community reels . . . Never put off till to-morrow the fun you can have to-day . . . Progress is lovely

These are samples of hypnopaedic sayings that are scattered throughout the novel. Lenina is a continual source of them. In Chapter 6, she responds to Bernard’s soliloquy about the need to be alone with almost nothing but hypnopaedic phrases. Bernard tells her how many times, and for how long, each phrase is pumped into the ears of sleeping children. The irony is that Bernard himself is one of the people responsible for the hypnopaedic phrases, but when he tries to escape their logic he is trapped by the people around him who take every hypnopaedic saying as undeniable truth. The quotes sampled here reflect some of the basic principles of World State society: the use of soma to deal with unpleasant emotions; the identification of happiness as the ultimate goal; the maintenance of the caste system and the use of conditioning to create workers who enjoy their work; the prioritizing of the community over the individual; the support of instant gratification; the promotion of technology and science as necessary foundations of the good life.