Up until his visit to the Reservation and the introduction of John, Bernard Marx is the central figure of the novel. Bernard’s first appearance in the novel is highly ironic. Just as the Director finishes his explanation of how the World State has successfully eliminated lovesickness, and everything that goes along with frustrated desire, Huxley gives us our first glimpse into a character’s private thoughts, and that character is lovesick, jealous, and fiercely angry at his sexual rivals. Thus, while Bernard is not exactly heroic (and he becomes even less so as the novel progresses), he is still interesting to the reader because he is human. He wants things that he can’t have.

The major movement in Bernard’s character is his rise in popularity after the trip to the Reservation and his discovery of John, followed by his disastrous fall. Before and during his trip to the Reservation, Bernard is lonely, insecure, and isolated. When he returns with John, he uses his newfound popularity to participate in all of the aspects of World State society that he had previously criticized, such as promiscuous sex. This about-face proves Bernard to be a critic whose deepest desire is to become what he criticizes. When John refuses to become a tool in Bernard’s attempt to remain popular, Bernard’s success collapses instantaneously. By continuing to criticize the World State while reveling in its “pleasant vices,” Bernard reveals himself to be a hypocrite. John and Helmholtz are sympathetic to him because they agree that the World State needs criticizing and because they recognize that Bernard is trapped in a body to which his conditioning has not suited him, but they have no respect for him. Lenina’s relationship to Bernard is different: she sees him merely as a strange, interesting fellow with whom she can take a break from her relationship with Henry Foster. She is happy to use him for her own social gain, but she doesn’t have the emotional investment in him that she does in John.